AI SATURDAYS FINAL PROJECT

Background Information

Presented at:

AI Saturdays Lagos

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Skills and Proficiency:

Python (including libraries such as Pandas, Numpy, Matplotlib, Seaborn, Scikit-learn, etc.), Jupyter notebook, Machine Learning.

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Problem: Identifying the profile of our target customers

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Process:

Unsupervised Machine Learning Using KMeans clustering -  K-means clustering is an iterative clustering algorithm where
the number of clusters K is predetermined and the algorithm
iteratively assigns each data point to one of the K clusters
based on the feature similarity.

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Result:

Segmenting customers into categories to enable better target marketing and advertisement.